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Privacy Policy

Hooky, Inc. ("Mobee," "we," "us," or "our") operates the Mobee mobile application (the "App") and a number of related services (collectively, the "Service"). Because we gather important information from users of our App, we have established this privacy policy ("Privacy Policy") as a means to communicate our information collection, use and dissemination practices. In order to access and use the App and Service, you must agree to our Mobee User Agreement, the end user license agreement (EULA) for the App, and any other applicable terms. Capitalized terms used in this Privacy Policy but not otherwise defined herein will have the meanings ascribed to them in the Mobee User Agreement.

This Privacy Policy does not apply to does not apply to any individual using the Service in his or her capacity as an employee, agent or representative of a Mobee Customer.


So we are clear about the terminology we are using, when we use the phrase "Personal Information" in this Privacy Policy, we mean your contact information (e.g., your name, address, email address, or telephone number) and any other non-public information that is associated with your contact information. When we use the phrase "Anonymous Information" in this Privacy Policy, we mean information that is not associated with or linked to your Personal Information. Anonymous Information does not enable identification of or contact with individual persons.


The App is not directed to children and children are not eligible to use our Service. Protecting the privacy of children is very important to us. We do not collect or maintain Personal Information from people we actually know are under 13 years of age, and no part of our Service is designed to attract people under 13 years of age. If we later learn that a user is under 13 years of age, we will take steps to remove that user's Personal Information from our databases and to prevent the user from utilizing our Service.

How We Collect Information.

Personal Information

In general, the Personal Information we gather enables us to provide the Service to you and helps us learn more about the use of the Service. We collect Personal Information that you voluntarily submit to us, including Deliverables you provide as part of Mission Engagements. To use our Service, you must register through the App by providing your name and your email address or otherwise connect to the Service through Facebook or another SNS (defined below).

Anonymous Information

As you use the Site or Services, certain Anonymous Information may be passively collected and stored, such as your Internet protocol address, domain names, browser type, and access times. We may also use Cookies (as defined below) and navigational data like Uniform Resource Locators (URLs) to gather information regarding the date and time of your visit and the information you viewed. "Cookies" are small pieces of information that a website sends to your browser while you are viewing a website. We may use both session Cookies (which expire once you close your web browser) and persistent Cookies (which stay on your browser until you delete them) to improve your experience on the Site (e.g., by keeping you logged in). Persistent Cookies can be removed by following your Internet browser help file directions. If you choose to disable Cookies, you will not be able to create an account or use any account-related functions.

When you download the App, we may collect your device type, your wireless carrier, and your individual device ID and we associate this with your Personal Information, though we primarily use this information to support your account and provide you with Service.

As you use the App, we will collect location-based information from you through your mobile device. When you communicate with us through our App or by sending us an email, we may collect and store any information that is contained in your communications with us. You can choose not to provide us with certain information, but this may limit the features of the Service you are able to use.

How We Use Information.

Personal Information

We may use your Personal Information to:

  • Provide you with Service and customer support;
  • Market our products and services (and those of third parties) to you that we believe may be of interest to you, though we will not disclose your Personal Information in doing so;
  • Respond to your requests, resolve disputes and/or troubleshoot problems;
  • Improve the quality of the App and the Service; and Communicate with you about the App and the Service.

Our Service are location-specific and can provide helpful information based on where you are. If you tell us where you are (i.e., by allowing your mobile device to send us your location), we may use that information to provide you with location-based information. If you want to deactivate this feature, you can disable location services on your mobile device, but we will not be able to provide our Service. Please contact your carrier for more information.

We may also use your Personal Information to create Anonymous Information records by excluding information that makes the information personally identifiable to you.

We will communicate with you primarily in the form of in-app notifications, push alerts and emails. You can manage the frequency and/or opt out of receiving these communications by changing your settings on the App and/or clicking the "Unsubscribe" link at the bottom of each email. Please note that even if you unsubscribe or opt-out, we may still send you App and Service related communications (e.g., emails related to your account or the App).

Anonymous Information

Through the App, we may collect your click-stream data, and personalize your experience (including by tailoring content to you). We may use other Anonymous Information to analyze usage patterns so that we may enhance the Service, improve the content of our software, and customize the App for you.

How We Disclose Information.

Personal Information

We may disclose certain Personal Information:

  • To third party vendors who help us provide the Service or the App;
  • To third parties to whom you ask us to send Personal Information;
  • To a parent company, any subsidiaries, joint ventures, or other companies under a common control (collectively, "Affiliates"), in which case we will require our Affiliates to honor this Privacy Policy;
  • To a company that merges with us, acquires us, or purchases our assets (including in bankruptcy), in which case such company may continue to process your Personal Information as set forth in this Privacy Policy; or
  • If we believe in good faith that such disclosure is necessary to (a) resolve disputes, investigate problems, or enforce our EULA; (b) comply with relevant laws or to respond to requests from law enforcement or other government officials relating to investigations or alleged illegal activity, in which case we can (and you authorize us to) disclose Personal Information without subpoenas or warrants served on us; or (c) protect and defend our rights or property or the rights and property of you or third parties.

Except as set forth in this Privacy Policy, we will not transfer, disclose or sell your Personal Information to third parties. To be clear, we will not tell Mobee Customers who you are – but please be aware that if you include personally identifiable information in your Deliverables (i.e., a photograph with you in it, a response to a question that includes your phone number), such Mobee Customer may learn your identity. Please be thoughtful about what information you include in a Deliverable.

Anonymous Information

We reserve the right to disclose Anonymous Information without restriction, including to our Mobee Customers and to third party vendors who may help us enhance or provide the Service.

Controlling Your Information.

You can review and/or change certain of your Personal Information through the Service. You authorize us to use and disclose any new or modified information that you provide in accordance with this Privacy Policy, and you agree that we are under no obligation to delete or modify information that you have previously chosen to provide us. Please remember, however, if we have already disclosed some of your Personal Information to third parties, we cannot access that Personal Information any longer and cannot force the deletion or modification of any such information by the parties to whom we have made those disclosures.

Upon your request, we will close your account. We may retain your Personal Information to comply with laws, prevent fraud, resolve disputes, troubleshoot problems, assist with any investigations, enforce our EULA, and take other actions otherwise permitted by law.

Information Disclosed to Third Parties

This Privacy Policy addresses only our use and disclosure of information we collect from and/or about you on the App and Service. If you disclose information to others, the use and disclosure restrictions contained in this Privacy Policy will not apply to any third party. We do not control the privacy policies of third parties, and you are subject to the privacy policies of those third parties where applicable.

The App may contain content or links to other websites that are not owned or controlled by us. We have no control over, do not review and are not responsible for the privacy policies of or content displayed on such other websites. When you click on such a link, you will leave our App and go to another website or application. During this process, another entity may collect Personal Information or Anonymous Information from you. The App may also contain links to other websites controlled by us but which operate under different privacy policies. Please review the privacy policy of any new site you visit.

Changes to this Privacy Policy.

This Privacy Policy is subject to revision from time to time on a going-forward basis. We will post any revised version of the Privacy Policy on this page. If we make any material changes to it, we will also send you notice to the last email address you have provided to us. Continued use of our Service following notice of such changes will indicate your acknowledgement of such changes and agreement to be bound by the terms and conditions of such changes.

Contact Us.

If you have any questions about this Privacy Policy, please contact us at

This Policy was last revised: January 9, 2013.